Step 5: Communicate with Your Stakeholders
YOUR SUCCESS IN GAINING support for your innovative idea will largely depend on your ability to influence various stakeholders. Before even building your business case, you will have identified your stakeholders and their interests and concerns regarding your innovation. This information will help you prepare a strategy for gaining each individual’s support. Consider your strategy in terms of the person’s level of involvement in the project, how that person might evaluate your idea, and their preferred means of communication.
Adapting your approach
To win support from various stakeholders, adapt your ...
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