Aligning the Organization for Its Digital Future
Digitally savvy executives are already aligning their people, processes, and culture to achieve their organizations’ long-term digital success.
Executive Summary
Many companies are responding to an increasingly digital market environment by adding roles with a digital focus or changing traditional roles to have a digital orientation. The list of “digital” business roles and functions is extensive and growing. There are now digital strategists, chief digital officers, digital engagement managers, digital finance managers, digital marketing managers, and digital supply chain managers, among other ...
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