Execution IS the Strategy

INTRODUCTIONStrategic Planning Is So Yesterday, But Execution Is Always in Style

You did your off-site strategy session, enjoyed the golf outing, and then took off on vacation. You’re feeling well-rested, glowing with a sense of accomplishment. But it’s been four weeks, and you still haven’t briefed your directors and managers on your stellar strategy. So what do you actually have? No strategy. It’s a nice thought; it looks good; you crossed it off your list. But here’s the reality: You are General Custer, and five thousand Indian ponies are bearing down on you from all directions. Your troops don’t know what to do. Dust fills their eyes—and yours.

If you want to avoid a massacre, don’t put down this book. In it, you’ll learn how to arm your ...