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The Dark Side of Executive Presence

Coaching Tips That Can Save Your Career

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STEVE JOBS WAS a man who believed utterly in himself and his vision of not just his company, Apple, but of technology’s place in the world. His resilience allowed him to power through devastating setbacks; after being fired by the company he founded, for example, he was hired back and led Apple to the top of the tech pyramid. Yet his incredibly high standards and demands for excellence, coupled with a famously volcanic temper, however much they spurred on acolytes, also led to such cringeworthy scenes as his blasting of an older employee at Whole Foods who didn’t make a smoothie to his satisfaction.

Similarly, Elon Musk has cultivated the reputation ...

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