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Reputation Management 3.0

Understanding Threats to Your Reputation and Planning Strategies to Protect Your Good Name

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ONE OF THE biggest challenges—and opportunities—that can befall a business executive is a crisis that tests his or her leadership and decision-making skills, with the outcome hanging in the balance. This is not only where the company’s products and reputation and even market value may be at stake, but also where one’s executive presence is put on trial, asserted, or destroyed. If you haven’t learned how to deal with a crisis, your first experience probably will be an unpleasant surprise. Many people harbor misconceptions about what a crisis looks like and how to deal with it, which hobbles their ability ...

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