The Secrets to Changing Behaviors and Attitudes


WHETHER YOU ARE the CEO of a Fortune 500 company or the manager of a small group of direct reports, there are few skills more critical than being able to influence others’ attitudes and behaviors.

We face the constant need to adjust to changing market conditions: innovation and disruption, new trends, consumer preferences, and government regulations, not to mention competition that never rests. Particularly for business leaders whose job it is to sell these changes to their teams, the ability to influence attitudes and behaviors in support of a new strategy or evolving critical objective is anchored in recognizing the difference between persuasion and manipulation. ...

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