12 How to Use the Media to Enhance Your Reputation and Raise Your Profile

It’s a Sound Bite World: Crafting Quotes and Messages That Stand Out

“Silence is golden” may be an appropriate proverb at times, but not when you’re receiving an award along with an opportunity to boost your visibility and profile.

Fashion designer Miuccia Prada, of the brand of that name, decided to stay mum upon receiving an award from the nonprofit Council for the United States and Italy. Accepting her award in the ballroom of the Plaza Hotel in New York, Prada dismissed the opportunity to anchor a brief message about her brand in the minds of the assembled high-profile audience. In explaining her silence, according to an AP reporter, Prada dissed the value of sound ...

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