13 Top Seven Secrets for Success with the Media

IN THIS CHAPTER you will find everything you need to know about public relations and business success via the media.

Think of the media this way: The conversation already is happening, and you need to get into it. To be heard, you have to say or do something worthwhile that will get people’s attention.

Whether you are at the top of the corporate flowchart or are eying the C-level from a distance—from a cubicle or a kitchen table—with aspirations to a corner office, knowing how to use the media effectively and leveraging any opportunities that present themselves or that you seek out on your own can be a key to business and personal success. How do you participate? What are the secrets to staying ...

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