Executive Toughness: The Mental-Training Program to Increase Your Leadership Performance

CHAPTER 1Define Your Win

Determine Your Purpose and Priorities

At an early age Maxine Clark, founder of Build-A-Bear Workshop, the world’s largest producer and retailer of make-your-own stuffed animals, learned the importance of having purpose and doing what you love. Maxine’s mother taught Maxine that “every person has the right to become all that they can be.” Although Maxine’s family was far from wealthy, they did meaningful things. Her mother cofounded a school for children with Down syndrome and took Maxine to political conventions. When Maxine was 12, her mother took her along on bus rides protesting segregation; they were both arrested. “When I was young, I was so curious and my mother gave me the opportunity to see all kinds of things. ...