CHAPTER 12
KEEP GOING BY LEARNING AND TWEAKING
Momentum begets momentum, and the best way to start is to start.
—Gil Penchina1
By now you have become quite familiar with the fact that the long game takes time to play out. For many, it can even feel like a frustrating waiting game: you set things in motion for an outcome in the distant future, while nothing seems to happen in the interim. But to have any realistic expectation of success, you need to continue to make progress against your ultimate objective. As such, it will require incredible resolve, commitment, and resilience by you and your team to continue playing the long game and not to take your collective eyes off the ball. There will be plenty of temptations along the way to abandon ...
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