CHAPTER 4

RATIONALE AND TIMING

Plans are worthless, but planning is everything.

—Dwight D. Eisenhower

Selling your startup is unlike any other business transaction you have been involved with. Preparing for the sale of your startup as yet another business negotiation is like preparing for a NASCAR race by practicing at your local go-kart track: in both cases, there will be blood—your blood. The difference in what is needed to prepare for either is not merely a difference of size, but also a difference in kind. The increased size of the vehicles and racetracks in NASCAR necessitate an entirely different set of driving skills and years of physical and mental conditioning to survive, let alone succeed. Similarly, although it is certainly helpful ...

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