Expanding a Digital Content Management System

2   Preparing the Organization for the Expansion

This chapter dives into important concepts that any organization considering a larger digital content management project should embrace: the limits of technology, as well as the need for change management, governance models, and evolving competencies.

These issues are not typically discussed in detail at conferences or in publications, as this industry tends to focus on technology alone. Therefore, these issues deserve examination in detail.

Technology Alone Will Not Solve the Problem

While technology is an important part of any digital content management solution, it is the processes and practices that really make the difference. Take the introduction of the telephone as an example. If a company ...