6 Building the Business Case for a System Expansion
The underlying assumption for this book is that the planner and the organization have some degree of experience with digital content management. That experience, in combination with the issues raised in the prior chapters, should point to one clear concept: large-scale content management is not based on a tool or technology alone, but as much on processes, practices, and governance models that will represent a significant change to the business process of an organization. A broader approach for digital content management represents a significant strategic investment, not a purchase.
ROI and Business Goals
As with all enterprise-scale initiatives, any investment should follow a definition of ...
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