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Expanding a Digital Content Management System
book

Expanding a Digital Content Management System

by Magan H. Arthur
October 2013
Intermediate to advanced content levelIntermediate to advanced
168 pages
3h 51m
English
Routledge
Content preview from Expanding a Digital Content Management System

7   ROI Models

Return on investment (ROI) is, of course, the ultimate goal of any business initiative. Returns on a content management project can be tangible and/or intangible and can manifest in many ways such as gained revenue, saved expenses, increased brand awareness, or compliance with regulatory guidelines. ROI calculations are a tool often used to build a business case. Unfortunately, this tool is often misused when people simplify the calculations and omit key expenditures, thus resulting in unrealistic expectations.

This chapter takes an honest look at the mistakes made in many calculations and provides hands-on suggestions for more complete and useful estimates on both investment and return of larger digital content management initiatives. ...

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Publisher Resources

ISBN: 9780240807942