October 2013
Intermediate to advanced
168 pages
3h 51m
English
Content preview from Expanding a Digital Content Management System
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial


Return on investment (ROI) is, of course, the ultimate goal of any business initiative. Returns on a content management project can be tangible and/or intangible and can manifest in many ways such as gained revenue, saved expenses, increased brand awareness, or compliance with regulatory guidelines. ROI calculations are a tool often used to build a business case. Unfortunately, this tool is often misused when people simplify the calculations and omit key expenditures, thus resulting in unrealistic expectations.
This chapter takes an honest look at the mistakes made in many calculations and provides hands-on suggestions for more complete and useful estimates on both investment and return of larger digital content management initiatives. ...