You are in the customer-service business,
to provide goods and service to satisfy
desired customers so that they will
continue to use you and refer you to others
Introduction
Customer service is the business you’re in. Without customer service you have no business. Whether you believe your customer service is good, bad, or indifferent—it can always be improved. Outstanding customer service doesn’t need to be a cost center, but rather a profit center that develops a quality customer base that pays huge dividends in customer loyalty, repeat business, and referrals—that results in increased real profits. The purpose of excellent customer service is to achieve result-oriented customer service.
Perhaps your ...
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