Index

A

Accounts receivable business, 16, 141143

Arizona tile, 9596

B

Basic business principles, 2930, 136

Basic operating formula, 33. See under customer-service

Belief systems, 3638

Boutique shop, 138140

Brand

definition, 52

positioning, 53

recognition, 51

Branding Concepts. See under organization

Branding

definition, 52

strategy, 53

Break-even points, 24

Business

models, 4445

strategies, 44

success formula, 20

Businesses, no follow up required in. See under customer-service

C

Cash

business, 144146

conversion business, 1415, 145

cow, 42

gap, 14

harvest, 44

Cash-only policy, 16

Catalogue, 101

Clean and pleasant facility, 68

Communication objectives, 53

Competitive advantage, 1, 2, 7, 24, 32, 36, 42, 45–47, 50–51, 57, 100, 107, ...

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