August 2013
Beginner
240 pages
6h 48m
English
book
Experience Design: A Framework for Integrating Brand, Experience, and Value
by Patrick Newbery, Kevin Farnham
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
Chapter 1: Thinking about Design
Design: The Evolutionary Advantage
Information Accelerates Change
Codifying Design as Separate from Making
Where There’s Brand, There’s Consumerism
Acceleration through Technology
Chapter 2: Thinking about Business
Customer Value and the Goal of Business
The Challenges of Identifying, Creating, and Delivering Value
Chapter 3: Thinking about Change
Technology and the Evolution of Value
Add It Up: We Need Experience Design
Chapter 4: Thinking about Experience Design
Setting the Strategic Stage for Experience Design
Principles of Experience Design
Experience Design versus Agile
In Search of the Ultimate Example of Experience Design
Section II: Frameworks and Tools
Chapter 5: Brand Frameworks and Tools
Brand Basics for Experience Design
Chapter 6: Product/Service Frameworks and Tools
Part 1: Initial Thinking and Definition
Part 2: Extending Product and Service Thinking into Life Cycles
Part 3: Trend and Implication Framework
Chapter 7: Customer Journey Framework
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.