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Developing Socially Responsible Global Leaders Through Service Projects
IN 2007, IBM was immersed in a period of great change. The CEO at the time, Samuel Palmisano, expressed the desire to advance the company into the new era of globalization. IBM was a multinational company, but it needed to act as a globally integrated enterprise, not simply an American company with offices scattered in other nations, and it needed to function in a more globally savvy and responsible way. Palmisano initiated several programs to further IBM's globalization goals, but felt there was still more to be done. He consulted ...
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