Chapter    4

Using Skype in Business—Use Cases

According to statistics issued in the past 35%−40% of Skype activity involves business use. As mentioned earlier Skype has helped many startups and small businesses grow their operations worldwide and take geography out of the barriers to growth. Businesses can hire the best personnel from a worldwide pool of talent; they can find the best suppliers for a project or building hardware and, most importantly, they can market their offerings worldwide.

For this book, three companies have offered to tell their story about how they use Skype and how it makes their operations more productive and more profitable, especially through reduced communications and overhead costs (such as travel).

zenPeak—Recruiting ...

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