Experimentation for Engineers

7 Managing business metrics

This chapter covers

• Identifying metrics that directly impact your business
• Growing a collection of company-specific business metrics
• Engaging stakeholders when developing metrics
• Conducting experiments using multiple metrics

Up to this point in the book, we have described experimental methods that you can use to improve your business metrics. Since the decision to accept or reject a change to your system ultimately hinges on the values of those metrics, it is worth spending some time discussing how to define and employ them effectively. This is the subject of the present chapter.

Section 7.1 starts us out by contrasting metrics that are directly relevant to a business with other, more technical metrics. In section ...