6
organizing for rapid iteration
Development groups and project teams tend to be organized by expertise and resource efficiency and are naturally managed for successful outcomes. No matter how much lip service is paid to the importance of learning from failure, it is a rare organization that actually carries through on this premise. What happens, then, when new experimentation technologies, like those we’ve examined throughout this book, work optimally when failure is actively seized? When failure is supposed to happen, particularly in early stages of development when many ideas and concepts need rapid feedback and modification, resource commitments are made, and unfavorable options can be eliminated at low cost? The result, all too often, ...
