Skip to Content
Experimentation Works
book

Experimentation Works

by Stefan H. Thomke
February 2020
Intermediate to advanced
288 pages
7h 6m
English
Harvard Business Review Press
Audiobook available
Content preview from Experimentation Works

PREFACE

A Tribute to the Scientific Method

When I published Experimentation Matters: Unlocking the Potential of New Technologies of Innovation in 2003, I made a prediction: digital experimentation tools not only had the potential to revolutionize a company’s R&D, but they could also transform entire industries by shifting experimentation—and thus innovation—to users and customers. Five years later, Apple opened its App Store, which empowered anyone, anywhere, to design and distribute novel applications. By early 2017, about 2.2 million apps had become available to iOS users. During the same year, the App Store generated about $10 billion of revenue for Apple, presumably at a very high gross margin. By mid-2017, Apple had paid out more than $70 ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding
What's Your Problem?

What's Your Problem?

Thomas Wedell-Wedellsborg

Publisher Resources

ISBN: 9781633697119