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Expert Podcasting Practices For Dummies® by Terra, Evo, Morris, Tee

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Chapter 43. Deriving Revenue from Your Podcast

In This practice

  • Making money from (and because of) your podcast

  • Looking at monetization techniques for podcasters

  • Letting your podcast land you a better gig

Tell someone that you're a podcaster, and you'll likely get two questions right away: “What the heck is a podcast?” and “Are you making any money from this?” Try it out on five acquaintances who don't already know about your podcast (or your plans for podcasting). We'll bet you that one or both of those questions come up at least three out of five times. Been there, done that.

The second question is a valid one: Exactly how can you make money from your podcast? The title of this book is Expert Podcasting Practices For Dummies, for crying out loud. Surely we'd be remiss if we didn't share with you the secrets of getting rich quick (uh‐huh …well, okay, possibly deriving at least some income from this activity). At this point, you're investing (or are about to invest) a lot of time, energy and/or money into building your program — and surely there must be some ways to cover those costs and put a few bucks in your pocket, right?

The answer: Maybe. Without a doubt, several podcasters who consider themselves full‐time podcasters actually do make plenty of money in their podcasting careers. An even larger number have kept their day jobs but have found ways to supplement their main income via podcasting. But before we go too far down the road to the riches some of you readers are desperately ...

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