O'Reilly logo

Expert Podcasting Practices For Dummies® by Terra, Evo, Morris, Tee

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 45. Podcasting for Government and Not‐for‐Profit Agencies

In This Practice

  • Examining the benefits of podcasting for government and not‐for‐profits

  • Putting together your pitch

  • Dealing with IT policies

The White House. The ACLU. The Pentagon. The Peace Corps. At first glance, you wouldn't think there was a common thread among these four, but there is: podcasting. With the success of the One America podcast, which launched in 2004, politicians, lobbyists, not‐for‐profit organizations, and government entities are discovering the power in podcasting. There is a real potential in reaching out to the public through podcasting, but also a hint of apprehension on account of the distribution method and how much access and information is granted to the general public.

In reality, it's quite easy to launch an informative and educational podcast for your agency or not‐for‐profit (NFP). It's also easy to follow security protocols, control distribution, and accomplish a quality podcast with minimal financial investment.

Why Government and NFP Agencies Should Podcast

The big question that begins the debate: Why should our agency podcast? That question launches the brainstorming and eventual direction of the podcast. Without the reason behind the podcast, your podcast goes nowhere.

And there are plenty of reasons why you want your agency to podcast:

  • Training

  • Current events and announcements

  • Public relations

  • Outreach programs

Training

On‐the‐job training to implement new software, new hardware, or new ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required