Chapter 45. Podcasting for Government and Not‐for‐Profit Agencies
In This Practice
Examining the benefits of podcasting for government and not‐for‐profits
Putting together your pitch
Dealing with IT policies
The White House. The ACLU. The Pentagon. The Peace Corps. At first glance, you wouldn't think there was a common thread among these four, but there is: podcasting. With the success of the One America podcast, which launched in 2004, politicians, lobbyists, not‐for‐profit organizations, and government entities are discovering the power in podcasting. There is a real potential in reaching out to the public through podcasting, but also a hint of apprehension on account of the distribution method and how much access and information is granted to the general public.
In reality, it's quite easy to launch an informative and educational podcast for your agency or not‐for‐profit (NFP). It's also easy to follow security protocols, control distribution, and accomplish a quality podcast with minimal financial investment.
Why Government and NFP Agencies Should Podcast
The big question that begins the debate: Why should our agency podcast? That question launches the brainstorming and eventual direction of the podcast. Without the reason behind the podcast, your podcast goes nowhere.
And there are plenty of reasons why you want your agency to podcast:
Training
Current events and announcements
Public relations
Outreach programs
Training
On‐the‐job training to implement new software, new hardware, or new ...
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