Appendix C. An Annotated Transcript of JW’s Microsoft Blog

“If you can’t say anything nice, don’t say nothing at all.”

Disney’s Thumper (quoting his father)

Into the Blogoshere

As a former professor, I wasn’t thrilled when the blogging revolution occurred. To one used to carefully researched academic papers that required anonymous peer review, technical editing, and editorial approval, blogging seemed an unprofessional and chaotic approach to publishing. Any idiot with an opinion, educated or not, could publish anything he or she wanted.

But the twenty-first century finally caught up with me, and I did a number of guest posts for various Microsoft blogs. When my boss first asked me to start blogging regularly, it was obvious ...

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