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Exploring Experience Design by Ezra Schwartz

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Defining the product - audience context

A number of models attempt to map out the relationship among companies, their products, and their target audience. In 1991, Geoffrey Moore suggested one influential model in his book, Crossing the Chasm.

This model helps company and product leadership think about the target audience for their upcoming product by segmenting people according to their attitudes toward a new technology - an important consideration, since technology plays a major role in many products.

The preceding bell-curve diagram depicts the technology-adoption life cycle of a product. The center portion of the curve represents the largest ...

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