8 Prepare to Go Exponential
It was still pitch black out and bitter cold at 5 a.m. in middle-of-nowhere New England. Just a few months earlier, we had been a red-hot agency. Now, we were on the verge of collapse. I was trying to save my company from going out of business. Instead, I was standing in my underwear in a muddy church parking lot with blood dripping off my knuckles.
There was one person on the planet who could save us. He was an investor flying in from China who had just started a holding company that buys hot agencies, which we had been when we met. He had conducted his due diligence and wanted to cut us a check. The agency would be saved, the team would get nice bonuses and career stability. All I had to do was drive to the city, ...
Get Exponential: Transform Your Brand by Empowering Instead of Interrupting now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
