CHAPTER 4

Exploring Your Territory

How to Research and Pick the Best Foreign Market

Only 1% of the businesses in the U.S. today actually export. So that’s a big part for our inspiration, to make it easier and easier for companies to compete in the global environment.

—UPS Chief Financial Officer Kurt Kuehn1

Once you’ve decided on a product or service to export, you’ve got to find an export market where you can sell it profitably. At this point, I am assuming you know what you need to do to get export ready based on the results of the export readiness questionnaire you took in Chapter 1. As for market research, it can be a slow, painstaking, and tedious chore, but as you add to your knowledge, by tracking the movement of goods and tapping into ...

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