CHAPTER 6

Preparing Your Service for Export

Laughter is America’s most important export.

—Walt Disney

You don’t have to be a manufacturer to export. As you take your business into the digital age, you’ll find that keeping ahead of the competition takes more than just getting your product into world markets. You’ll also need to export superior services to cultivate additional strength. In this chapter, I’ll discuss exporting a service and how it differs from exporting a product. In addition, I’ll provide a brief look at services that have the best potential for export success, a list of the best international market prospects, and a couple of case examples.

The United States is the largest exporter of services in the world. Export.gov indicates ...

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