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Exporting Essentials: Selling Products and Services to the World Successfully by Laurel J. Delaney

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CHAPTER 12

Booking, Marking, Labeling, and Insuring

Beware of little expenses. A small leak will sink a great ship.

—Benjamin Franklin

Many US companies lose more business in moving products overseas than in any other phase of the export process. In this chapter, I’ll explain what the reason for this is and take you through the final steps of sending off your large-volume shipment. I’ll also show you how to book your order with a global freight forwarder and how to pack, mark, and insure your cargo for a safe and timely delivery to your customer.

As I discussed in Chapter 9, an experienced global freight forwarder is worth its weight in gold because it will spare you the need to master all the complexities required to send off a shipment. Further, ...

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