The Human Side of an Export Enterprise
Create an Environment Where People Will Flourish
If you have the wrong people on [your] bus, nothing else matters. You may be headed in the right direction, but you still won’t achieve greatness. Great vision with mediocre people still produces mediocre results.
—Jim Collins, business consultant, best-selling author and lecturer (2001)1
Jim Collins has it right. No matter what brilliant idea or well-organized plan you have in place for exporting, the basic and most important side of your enterprise is still the human side. It starts with getting the right people on your export bus. Whether you hire employees ...
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