In Pursuit of Exceptional Export Service
Strategies for Success
The “value added” for most any company, tiny or enormous, comes from the . . . Quality of Experience provided.
—Tom Peters, author, Re-Imagine!1
Give customers what they want—and a little more. Let them know you appreciate them. Make good on all your mistakes, and don’t make excuses, apologize. Stand behind everything you do.
—Sam Walton, founder of Walmart2
The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, you must expect to provide a broad ...
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