You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
—David Meerman Scott, marketing and leadership speaker i
When we care, we share.
—Jonah Berger, Wharton School of the University of Pennsylvania professor; expert on word of mouth, viral marketing, social influence, social contagion, and trends; author, Contagious: Why Things Catch On ii
You need loyal and passionate ...