O'Reilly logo

Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition by Laurel J. Delaney

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_10

10. Marketing Your Business Worldwide

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

—David Meerman Scott, marketing and leadership speaker i

When we care, we share.

—Jonah Berger, Wharton School of the University of Pennsylvania professor; expert on word of mouth, viral marketing, social influence, social contagion, and trends; author, Contagious: Why Things Catch On ii

You need loyal and passionate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required