You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
—David Meerman Scott, marketing and leadership speaker i
When we care, we share.
—Jonah Berger, Wharton School of the University of Pennsylvania professor; expert on word of mouth, viral marketing, social influence, social contagion, and trends; author, Contagious: Why Things Catch On ii
You need loyal and passionate ...
© Laurel J. Delaney 2016
Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_10
10. Marketing Your Business Worldwide
Laurel J. Delaney1
(1)Ste LL, Chicago, Illinois, USA
Get Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
