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Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition by Laurel J. Delaney

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© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_23

23. In Pursuit of Exceptional Export Service

Strategies for Success

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

The “value added” for most any company, tiny or enormous, comes from the… Quality of Experience provided.

—Tom Peters , author, Re-Imagine! i

Give customers what they want—and a little more. Let them know you appreciate them. Make good on all your mistakes, and don’t make excuses, apologize. Stand behind everything you do.

—Sam Walton , founder of Walmart ii

The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, ...

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