The “value added” for most any company, tiny or enormous, comes from the… Quality of Experience provided.
—Tom Peters , author, Re-Imagine! i
Give customers what they want—and a little more. Let them know you appreciate them. Make good on all your mistakes, and don’t make excuses, apologize. Stand behind everything you do.
—Sam Walton , founder of Walmart ii
The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, ...