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Exporting: The Definitive Guide to Selling Abroad Profitably, Second Edition by Laurel J. Delaney

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© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_24

24. Cross-Cultural Learning

The Importance of Communicating with Cultural Intelligence

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

Seventy percent of international ventures fail because of cultural differences.

—David Livermore, author, Leading with Cultural Intelligence i

What does it mean to be a global worker and a true “citizen of the world” today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process.

—Andy Molinsky, author, Global Dexterity ii

Whether you realize it or not, thanks to the Internet, everyone ...

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