© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_28

28. New Frontiers in Emerging Markets

Brazil, Russia, India, China, and South Africa

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

Emerging markets offer an extensive and generous opportunity, and if you are going to be successful, you need to take advantage of what benefits doing business overseas can provide for your company.

—Ty Morse, CEO of Songwhale i

Many [companies] continue to focus on the BRICS (Brazil , Russia , India , China and South Africa ) and a few other economies. But the emerging-market growth story extends to pockets all across the globe, and offers a premium to fast movers.

—Matt Reilly, Managing Director, Accenture’s Management Consulting ...

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