Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
—Sir Richard Branson, CEO of Virgin
If you are good at it, people are going to read it.
—Seth Godin, best-selling author
The best damn marketing tool by an order of magnitude I’ve ever had.
—Tom Peters, the Red Bull of management thinkers i
Many people believe that the best way to find customers is to look for them. That’s a mistake. In the ...