© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_6

6. Creating a Social Media and Networking Presence

Laurel J. Delaney1 

(1)Ste LL, Chicago, Illinois, USA

I just made my album. I did my best. And I uploaded the video just to YouTube. That was all.

—Park Jae-sang, better known by his stage name PSY i

… it’s that anyone with a web connection can start a global conversation. Yes, it helps to be famous in real life. But the rise of social networks has leveled the playing field, allowing unknowns to command audiences rivaling those of real-world leaders, even if by accident.

—The 30 Most Influential People on the Internet, TIME ii

What impact have social media and networking tools had on exporting? They are redefining ...

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