© Laurel J. Delaney  2016

Laurel J. Delaney, Exporting, 10.1007/978-1-4842-2193-8_9

9. The Mobile World at Work

A Great Challenge and Opportunity for Businesses Today

Laurel J. Delaney

(1)Ste LL, Chicago, Illinois, USA

If you look out, maybe five or 10 years, when all 5 billion people who have feature phones are going to have smartphones, we’re soon going to be living in a world where the majority of people who have a smartphone—a modern computing device—will have never seen in their lives what you and I call a “computer.”

—Facebook Founder and CEO Mark Zuckerberg (2013) i

A Facebook page is an instant mobile marketing strategy, and a way for you to have a mobile presence really easily and free of cost.

—Bess Yount, who heads up Facebook’s efforts ...

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