Chapter 3. On Assignment: The Wenger Patagonian Expedition Race
“Pain is temporary. Quitting lasts forever.”
— LANCE ARMSTRONG
Román Bascuñana, one of the climbing guides helping with the rope section of the course, ascends the fixed ropes above Lake Anibal Pinto during the 2009 Wenger Patagonian Expedition Race.
Little did I know that while sitting in a website optimization seminar in October 2007 I was preparing myself for one of the most adventurous series of assignments of my career. The New Mexico chapter of the American Society of Media Professionals (ASMP) had elected to bring Blake Discher to Santa Fe, New Mexico, and give attendees a ...
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