Chapter 10. Taking Time to Shoot for Yourself

“If you want to be a better photographer, stand in front of more interesting stuff.”

— JIM RICHARDSON

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Rick Iannucci riding his horse and trailing another while working on the Crossed Arrows Ranch, near Santa Fe, New Mexico.

The creative process is not always an easy affair. It can be difficult to find inspiration and come up with new creative ideas. But most of all it can be difficult to execute those ideas once they are hatched. To be at my creative best, I need downtime between assignments. If I shoot too many assignments back to back, it becomes routine, and I end up “taking” images instead of “creating” ...

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