Chapter 3. Communicating Your Brand

In the previous two chapters, I talked about the importance of using a design system to achieve unity and cohesion. When it comes to expressing brand in a system, there’s another quality we want to embody: harmony. Harmony is the result of combining all of our design elements to produce pleasing layouts.

There are a few reasons why I think harmony is important for a design system. First, we’re breaking down our user interfaces into small, reusable pieces. We don’t always know how these pieces are going to be put together, but we do want the pieces to fit. Having consistent building blocks won’t guarantee ...

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