Extraordinary PR, Ordinary Budget

The Case for Communications

There’s a reason press secretaries are among the first staff hired on political campaigns. The decision to appoint and train a team of communications professionals is among the most important actions a leader can take.

A well-trained communications team can challenge unjust or unpopular policy decisions, lay the groundwork for major public policy initiatives, catapult a professional career, influence the outcome of political campaigns, establish a favorable narrative or counteract a problematic one, and support or decimate a company’s brand. For the organization or campaign, communications can mean the difference between ...