ImageBe Credible

One of the earliest lessons I learned as a communicator was the importance of credibility. I was working for the then 30,000-member SEIU District 1199 (WV/KY/OH) as a communications coordinator. It was my first job at a labor union, and I knew very little about the labor movement. I’d always considered myself an advocate for marginalized communities, so leading communications for a labor union seemed like a natural fit. Furthermore, I was committed to learning as much as I possibly could. What I lacked in technical skill was compensated by a desire to learn.

As I mentioned earlier, the union’s then president, David Regan, hired communications ...

Get Extraordinary PR, Ordinary Budget now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.