Extraordinary PR, Ordinary Budget

Be Responsive

Communicators spend hours emailing and phoning reporters trying to get them to cover their stories. If you’re lucky enough to have a reporter call you, you should respond as quickly as possible! When a reporter phones or emails, she should get a response within minutes—five to ten minutes preferably. Even if your response is a mere acknowledgment of the reporter’s or producer’s call or email, it’s important to follow up quickly. Why? When a journalist or TV booking producer calls you, they are also likely calling other potential sources. Sometimes the trick to getting your group included in the story is by being the first to respond. ...