Chapter 12. Innovate: Learning by Doing

Demo or die.

Sign over the door of the MIT Media Lab

The Innovate cycle puts the emphasis on experimenting, rapid development, and generating timely and even real-time feedback from stakeholders, leading to, "Yes, that's what we really want!" or possibly, "Oh, no! We can't make it happen! Back to the drawing boards."

Innovate means learning by doing rather than by planning. It means generating early wins. And it means failing your way to success by finding the quickest route to failure. Unlike traditional project management, which may spend months in requirements gathering, eXtreme project management is impatient yet very focused. The focus comes from the team's shared understanding of the answers to Business ...

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