Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

A.2. Chapter 2—Six Forces

Figure 11.12. Global sales market share (1999 to 2006) of the five largest car manufacturers.

NOTE

In 1999, Toyota's market share was 9.6 percent. By 2006, this had grown to 12.8 percent, an increase of almost 0.5 percentage points per year.

Source: Company annual reports, Global Market Data Books (New York: Automotive News, Percent 2000—2007).

Figure 11.13. Total vehicle sales (1999 to 2006) of the five largest car manufacturers.

NOTE

In 2002, Toyota's sales amounted to almost 6.2 million units. By 2006, this had grown to 8.8 million units, an increase equivalent to 650,000 units per year.

Source: Company annual reports, Global Market Data Books (New York: Automotive News, Millions of Units 2000—2007).

Figure 11.14. Vehicle sales and distribution of the 10 largest car manufacturers in 2006.

NOTE

Toyota sold a total of 8.8 million units, of which 31.8 percent were sold in North America, 26.4 percent in Japan, 11.4 percent in Europe, 3.2 percent in China, 4.1 percent in India/Australia/Argentina/Brazil, and 23.1 percent in other markets (including South Korea).

Source: Author analysis of company annual reports and 2007 Global Market Data Book (New ...