March 2014
Beginner to intermediate
400 pages
9h 59m
English
Content preview from Eye Tracking in User Experience Design
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1
Introduction to Eye Tracking
Andrew Schall1 and Jennifer Romano Bergstrom2, 1Spark Experience, Bethesda, MD, USA, 2Fors Marsh Group, Arlington, VA, USA
Abstract
This chapter contains a brief history of eye tracking and how it has become a valuable methodology for user experience researchers. Readers will gain a basic understanding of how eye trackers can track the location of a user’s eye gaze and common visualizations used to analyze the eye-tracking data output.
Keywords
eye tracker; eye tracking; history of eye tracking; user experience; user research; UX; vision science
What is eye tracking?
Eye tracking is a methodology that helps researchers understand visual attention. With eye tracking, we can detect where users look at a point ...
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