Eye Tracking in User Experience Design

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Introduction to Eye Tracking

Andrew Schall¹ and Jennifer Romano Bergstrom²,    ¹Spark Experience, Bethesda, MD, USA,    ²Fors Marsh Group, Arlington, VA, USA

Abstract

This chapter contains a brief history of eye tracking and how it has become a valuable methodology for user experience researchers. Readers will gain a basic understanding of how eye trackers can track the location of a user’s eye gaze and common visualizations used to analyze the eye-tracking data output.

Keywords

eye tracker; eye tracking; history of eye tracking; user experience; user research; UX; vision science

What is eye tracking?

Eye tracking is a methodology that helps researchers understand visual attention. With eye tracking, we can detect where users look at a point ...