Forms and Surveys

Caroline Jarrett1 and Jennifer Romano Bergstrom2,    1Effortmark, Leighton Buzzard, UK,    2Fors Marsh Group, Arlington, VA, USA


This chapter is an exploration of what eye tracking can tell us about the user experience of forms and surveys. It discusses when eye tracking is appropriate and when it can be misleading. This leads to some tips for what to do when using eye-tracking techniques to test your forms and surveys.


cognitive interviews; forms; plain language; questionnaires; surveys; usability


Most parts of a web experience are optional. Forms usually are not.

You want to use a web service? Register for it—using a form. You want to buy something on the Internet? Select it, then go through ...

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