9

Social Media

Lorenzo Burridge,    Red C, Dublin, Ireland

Abstract

Building on past eye-tracking and usability research, this chapter discusses a recent group of studies set out to test some of the top social networking websites using eye-tracking methodology. It is one of the most exhaustive series of eye-tracking studies conducted in social networking to date, and the findings are discussed in detail throughout this chapter along with prior eye-tracking research in social media.

Keywords

Facebook; Facebook Timeline; Google +; LinkedIn; social media; YouTube

Introduction

In February 2004, when Mark Zuckerberg first offered membership of Facebook to his fellow students at Harvard, YouTube was still a year away from launch; LinkedIn was a promising ...

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